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Consumer culture essay

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CONSUMER CULTURE ESSAY

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America s Consumer Culture

America's Consumer Culture

America has become a consumer culture. The American people tend to find themselves buying consumer products for no particular reason. I personally believe, we are what we buy. Americans have a habit of showing themselves threw their products. The products they buy say a lot about the person’s identity. People have separated themselves apart by the merchandise they consumed.
A Person’s clothes can quickly label a person and put them in a distinctive group, for example if a person wears all black and has long hair that person would likely be considered a metal-head (a person who enjoys metal music) by society. People find themselves socializing within the same group of individuals. This is just something that we all have been conditioned to. We are more comfortable talking to a person with similar interest, such as music, fashion and food as appose to a person with nothing in common.
It is not just clothing that defines a person. Gadgets, such as IPods, cars, phones and computers can also identify a person. For example, a person driving around in a Mercedes this automatically means he or she is wealthy. The Mercedes Benz is the top of the line luxury car that screams out wealth to society. The same could be said about a person driving around in a beat up Volkswagen. The person will be automatically being seen as someone with little money, struggling to make it in the world. This is just how society is the more you have the better you
are than anybody else.
My cousin, Steven does not socialize with people outside his world. He constantly tries to find people who have some of the same interest has he does. One of the first things he tends to look at is how the person is dressed and quickly judges them on their appearance. This is one of the ways he usually makes his friend somebody with similarities to him he would most likely approach. I personally asked him how you could be so shallow. Steven replied, “it makes me feel a lot more comfortable knowing we have similar interest”. My cousin is just one of the many people who use this strategy to make friends or try to find a date.
All our belongings say something about us. We buy the products for a reason that and that is to fit in. Whatever that group that may be or class, we tend to buy things that describe us and fits with our personality. We try to be ourselves with all the consumer products we purchase. What we wear and buy says a lot about who we are.

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FREE American culture Essay

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American culture is a great culture that people with different ideals should open their minds too. American culture is a culture that has molded within a couple of centuries and has developed more within the 100 years. Different people come into this country and with these people come with different beliefs and ideals that will influence other different people also. But, with every greatness, there are flaws.

The United States isn't just British and Indian people settling and living in America anymore, but more and diverse people come to start new lives. From these people, we can absorb from their knowledge. Things such as food from Japan could improve the daily life of an average American diet. Or the practice of tai chi to relax someone body and learn to calm down from stress. America is known to be open minded with ideas from foreign countries. There are many unknown things out in America within people for people to grasp their knowledge.

Though our nation is known for being open minded, it's also known for having ignorance in it also. Even though have accepted different ideas, some people refuse to believe ideas that would disturb them or rub them the wrong way. There is still racism, prejudice, and hate in our nation. In our school, workplace, or our homes it can be there. But people within our community should educate those who are unfortunate to know.

America is filled with nearly with 300 million people. Influenced by movie icons, TV celebrities, musical talents, the people are individual pieces of the nation. People have made mistakes and learned from them. They taught their youth of their mistakes hoping they wouldn't make the same mistakes in their future. For example, back when racism was very active around the nation. Someone stepped up and spoke his words that we are equals and we should be treated that way. Words will carry onto the youth making things better for new generations.

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American Consumer Culture - Essays - 1034 Words

American Consumer Culture

As a country, Americans love to shop. Whether in malls, grocery stores, on the Internet, or elsewhere, the culture of buying is deeply ingrained in American culture. Fueled largely by advertising and the current credit system, America’s consumer culture is depleting our planet’s finite natural resources and polluting our environment. Consumerism has instilled in Americans an artificial, ongoing, and insatiable desire for mass-produced and marketed products, and the money with which to buy them, with little regard to their actual usefulness or necessity. This constant desire to acquire more possessions is poisoning the planet, as it can never be sated and thus results in the never-ending exploitation of the Earth’s natural resources, and the resulting pollution. America’s consumer culture is not only wrecking havoc on the Earth, but by virtue of constantly making shoppers think they need new products they had no prior desire to own, is also creating a citizenry of perpetually dissatisfied and discontent consumers. The purchasing and consuming of materials in quantities greater than necessary for basic survival has existed as long as civilization has. The term “consumerism” in the sense of emphasis on the acquisition of consumer goods was first used in the 1960s. The beginning of the rise of American consumerism is difficult to pinpoint, but most historians would say that it was the time throughout the twentieth century, especially around World War I. Charles Kettering, of General Motors, was speaking of consumerism when he said, "The key to economic prosperity is the organized creation of dissatisfaction" ( ). The first quarter of the twentieth century was a time of many technological advancements in America, which led to more efficient production processes. The rise of consumerism in the United States is also linked to the birth of public relations. Around 1915, the “father of modern public relations”, Edward Bernays, came up with propaganda techniques for.

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Consumer culture in America at

Americans have an obsession with consumerism. Whether the consumption is in buying, advertising, manufacturing or distribution, the majority of the American public is fascinated with the art. The technically crafted trade of consumerism has been forced upon us throughout time. Like a runaway train, consumption is inescapable. Through measures of simplicity, consumerism has been pushed away from attacking the very core of existence. However, many Americans cannot rid themselves of simple necessities to avoid the massive upheaval consumerism places amongst a public. As a consumer society, has consumption been forced upon us? Since the late 19th Century, consumerism has broadened its horizons immensely with tactics of advertising, labeling, branding, and public relations' manipulation. I believe these bold maneuvers by manufacturers and advertisers have been thrusted upon the American public, but the society has welcomed the tactics with open arms. Specific instances in history have offered simplistic solutions to the crisis of consumerism, but as a population, Americans are not ready to give up their cell phones, compact disc players, DVD players and computers with high-speed Internet access. The following paper will discuss through factual information and opinions how an American public has willingly trenched their way to an ever-expanding market of consumption.

With beginnings in the late 19th Century and early 20th Century, branding and labeling formed a manufacturers' dream of profit and a consumers' need for specifics. Americans could choose what product or service fit a particular need with the invention of branding and labeling. With the introduction of advertising, people were propelled more into a consumer frenzy of buying. Advertisements were a direct avenue to the consumer from the manufacturer to make a profit. Consumerism, during the later half of the 20th Century, hit all time highs. The creative destruction of consumerism was even deemed "affluenza" to give the.

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Latino Americans Assimilation Into American Business Culture - Free Essays

Latino Americans Assimilation Into American Business Culture

This Free Essays Latino Americans Assimilation Into American Business Culture and other 60,000+ term papers, college essay examples and free essays are available now on ReviewEssays.com

Autor: reviewessays • April 6, 2011 • 1,401 Words (6 Pages) • 980 Views

America is one of the most diverse nations in the world. The backgrounds and ancestry of the citizens of this great nation are far reaching and wide spread. The Latino American population is no different in this regard. Coming from regions such as Mexico, Guatemala, Cuba, and South America has provided this diverse population with the challenge of assimilating into American culture. There are many important aspects of the Latino American population's history that are important to discuss in order to fully understand this group. These aspects include, but are not limited to; the legality of immigrating to the United States for the Latino population, as well as the affect assimilation into American culture has had on the Latino American population's family life including their children. These issues are also crucially important in understanding the Latino population's current situation in the US.

The 1990 US Census has reported that about 15% of all children in the United States are immigrant children, or children of immigrant parentage, and 59% of Latino-American children are members of the first or second generation (Growing Up American). With an increasing amount of immigrant children being incorporated into the public school systems of the United States, family strains are becoming increasingly popular. Some students have reported not wanting their parents to come to school because they are embarrassed of their culture. Many of their parents cannot speak English, and still dress according to cultural styles of the country of origin (The Crucible Within, 749).

Immigrant children coming from second or third generations are becoming less likely to have connections back to their parent's country of origins. Most of them born in America view this as their home and have a hard time relating back to their Latino heritage. Because of this, many children are finding it much easier to assimilate into American culture. The idea of social mobility, or the immigrant children becoming part of mainstream America, is easier for them then it was their parents of the first generation immigrants. The teenage population within the Latino American community sees America in a different light than the generation before them. They see America as their home and their roots belonging here as opposed to a nation far away that they might not have ever seen. Latino American teens also contribute heavily to the buying power within the Latino American culture which grossed over 400 million dollars per year in recent times. (Carr-Ruffino p.334)

According to the Population Resource Center, "The Census Bureau estimates that of 8.7 million unauthorized migrants living in the U.S. in 2000, 5.4 million (62%) were Hispanic, and 3.9 million (45%) were from Mexico." Also, of the 28.4 million foreign-born residents in the United States, 51 percent were born in Latin America. Recent reports released by the National Population Council (Mexico) show that in 2000, between 8.2 and 8.5 million Mexican-born individuals lived in the US. Between 1991 and 1998, 7.6 million immigrants were admitted to the United States. Of those, 3.1 million (about 40 percent) came from Latin America. According to Immigration and Naturalization Services, Mexico is the single largest supplier of immigrants to the United States; 1.9 million Mexicans immigrated between 1991 and 1998. In addition, as of July 1, 2004 the Latino population was 41,329,556 in the United Sates, or about 14.1% of the overall greater population. These statistics show an increase in the immigration percentages over the span of several decades since the earliest massive immigration was recorded in the 1960's. (Citizenship in the US)

According to the BBC news, "a United States study shows Hispanic households are up to eight times less well-off than Americans overall. They are typically younger, have lower incomes and save less, partly because they send over $10 billion a year to relatives back home, researchers said. The study showed the average Hispanic household's wealth was $11,500 against $86,000 for US households as a whole. Household wealth was calculated as the family's total assets, including homes and cars, minus their consumer debts" (Wealth gap hits Hispanics in the US). The ways in which Latino American's manage their finances strongly affects their lifestyles, as well as the rate at which they have been able to assimilate to American culture. By sending a large portion of expendable income home to family members in other nations, the standard of living by which Latino Americans live by within the United States is drastically reduced. The money for a higher standard of living is spent elsewhere. This mentality can make it difficult to survive in a capitalist society that places high emphasis on spending power and ability.

The current situation within the United States relating to the treatment of Latino Americans has been vastly improving since the early 1960's when the first Latino's immigrated to this country in large numbers. The Latino American