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Short essay on indian tourism

Short essay on indian tourism

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MICE tourism and its significance for destination promotion: India - Free Business Essay - Essay UK

Free Business essays MODULE TITLE: Research Methods for International Business "MICE Tourism and its Significance for Destination Promotion:

An Investigation on India as a MICE Destination" Introduction to the Subject Area

Tourism is travel for leisure or business purposes. A tourist is a person who travels outside his city, state or country for leisure or business purposes for more than 24 hours and not more than one consecutive year. So as mentioned earlier, tourism can be broadly classified into leisure tourism and business tourism.

MICE tourism is nothing but business tourism. MICE stand for: Meetings, Incentives, Conferences and Exhibitions. "E" sometimes refers to as Events and "C" sometimes refers to as Conventions. According to the International Association of Professional Congress Organizers (IAPCO), Meeting is the coming together of a number of people in one place, to confer or carry out a particular activity. This can be on an ad hoc basis or to a set pattern. For example, annual general meetings, committee meetings etc. Incentive is part of a program which is offered to its participants to reward a previous performance. Conference is a participatory meeting designed for discussion, fact finding, problem solving and consultation. It is smaller in scale as compared to a congress which is usually of limited duration with specific objectives. Event is something at which products and services are displayed; for example, a career fair, an automotive exhibition etc.

Unlike the other components of MICE tourism, incentive tourism is conducted purely for entertainment, rather than for professional or educational purposes.

Justification for the Proposed Research

It is a new type of tourism, emerged with the increase of conventions and exhibitions and the gradual maturity of tourism in the context of continuous economic development. In recent years, MICE tourism fully swings with its enormous economic and social effects. It chaises the attention of the community and is called "the pearl of tourism crown". High income and high profits are the common characteristics of the industry. The per-capita consumption of a MICE tourist is 4-5 times higher than that of an ordinary tourist. It is a kind of comprehensive economic activity highly associated with industries, involving all respects of social life; such as the economic development level of the host place, city traffic, commercial network, hotel, scenic spot, environment of the destination etc.

The MICE Industry:

The MICE segment is one of the fastest growing within the tourism industry, generating millions of revenue for cities and countries. The total national and international MICE market all over the world is in excess of US$270 billion, where in the international MICE tourism combined output accounts for about 1% of the world GDP. According to the International Congress and Convention Association (ICCA), 5283 registered events took place in 2005, which is a rise of 479 over 2004. Europe and United States still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions.

The Indian MICE Industry:

The India Convention Promotion Bureau (ICPB) sponsored by the Ministry of Tourism, the Government of India aims at promoting India as a competent and credible MICE destination. India is still in its growing stage showing signs of becoming a fully fledged MICE destination. According to the ICCA, India is 27th in the global meetings market. The Indian inbound MICE segment is growing at the rate of 15 to 29% annually. The Indian inbound MICE market in the first seven months in 2004 was US$20 million, which is 40% more than the same period in 2003. As a potential MICE destination, though in its infancy stage, India has virtually everything a modern conference organizer or delegate could expect. The important MICE destinations in India are: Agra, Bangalore, Chennai, Goa, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, and New Delhi.

The tourism industry in any country is one of the major revenue earners. MICE tourism is an up and coming sector and a major revenue contributor to the tourism industry in countries. In order to be a hot spot for MICE, a destination needs to be developed and promoted. Infrastructural facilities accessibility, to accommodation, to venues needs to be of international standard and quality.

Since India is becoming a major MICE destination, an investigation needs to be conducted on the factors and attributes affecting convention site decision making. Conventions can be hosted anywhere, which gives rise to competition among destinations in portraying themselves as the best destination. Because of this growing competition, it is imperative that an investigation be made into the factors that contribute best in site selection for MICE within the various destinations in India. Past studies have tried to shed light on identifying many factors, though there is still room for investigation and little is known on the relative importance of each factor. Convention and visitor bureaus (CVB's) and destination management organisations (DMO's) lack adequate knowledge for the competitive action in promoting their destination. As mentioned earlier, India is still in its growing stage and the factors and attributes constitute to be the foundation of any potential MICE destination needs to be investigated.

Literature Review

A close look at the available literature on the subject area has revealed that various studies has gone into understanding the MICE industry in various regions and about the fundamental factors and determinants that drive the industry.

"Determinants of Convention Site Selection: A Logistic Choice Model from Experimental Data"

Geoffrey I. Crouch and Jordan J. Louviere

Meetings and conventions sites are one of the most attractive segments of the travel and tourism market. Very little is known about the factors that determine how the site for a convention is chosen from among many different alternative destinations available. CVB's and DMO's lack adequate knowledge for competitive action. The study was based on the Australian domestic conventions industry. Study reveals that apart from critical factors like convention facilities and accommodation, a destination must offer additional features to compete efficiently.

The key questions were: what role do individual site attributes play in the site selection process? What is the relationship among attributes in the site selection process? How does the process differ as a function of association characteristics?

Despite the importance of this market, little research has been undertaken on its structure and working. Conventions and meetings research is for most part an untapped market. The convention site selection factors that were suggested are: accessibility, local support, extra conference opportunities, accommodation facilities, meeting facilities, information, site environment, other criteria like, risks, profitability, association promotion, novelty.

The sample was a database of 500 meeting planners, based on the membership of the meetings Industry Association of Australia.

The results of the study were: proximity of the convention participants to conference sites were highly significant; accommodation connected to or part of convention is highly desired; accessibility of accommodation site and local airport was unimportant; entertainment, shopping, sightseeing opportunities were significant; weather expected was not significant; cost of the convention venue is a major factor; site attractiveness generally declines as cost increases; lowest cost sites or 'cheap' sites signalled poor and unattractive convention facilities; convention venue facilities is an important determinant.

"Applying the Analytical Hierarchy Process (AHP) Approach to Convention Site Selection"

Ching-Fu Chen

Convention sector is one of the fastest growing and most lucrative areas of the tourism industry. Finding out the salient determinants in selecting or organizing a destination for convention is an important research topic. The study proposes the analytical hierarchy process (AHP); and with this approach it's proved to be a useful tool to help support decision making in convention site selection.

The convention industry is globally recognized for its valuable economic contribution to tourism destinations and its significant growth potential (Dawyer 2002).

Conventions may be hosted almost anywhere in the world resulting in keen competition among potential host destination sites (Crouch and Louviere 2004).

The factors and attributes that influence the decision making in selecting a convention site is seen as a complex multicriteria decision-making (MCDM) problem.

Crouch and Ritchie (1998) had proposed a 5-step conceptual model for site selection process; which are: convention preplanning, site selection decision, convention held, and post convention evaluation.

The factors affecting the site selection decision can be broadly classified into site-specific and association factors (Weber and Chon 2002).

Limitations of the available literature

Considering the maturity of this industry, it is still an untapped market for researchers. In spite of the importance, only very little research has gone into the subject area which gives potential researchers the opportunity to explore and study this market segment in detail. This lack of information is posing a major handicap for CVB's and DMO's in making decisions regarding site selection for MICE. This poses a promising opportunity for researchers.

"The convention constitutes a rich, but fallow, field for research" Zelinsky (1994)

Research Questions

1. To identify the drivers that help in the decision making for the convention site selection in India.

2. To identify the differences in the attractiveness of potential convention destinations within India.

3. To identify the role of accommodation along with other factors in India.

Research Method

Qualitative research method will be used in the study with the help of:

o Questionnaires will be prepared and distributed to the main organisers and event planners

o Interviews will be conducted

v Secondary data

JOURNAL ARTICLE (electronic):

CHEN, C. 2006. Applying the Analytical Hierarchy Process (AHP) Approach to Convention Site Selection. Journal of Travel Research [online]. 45, [Accessed 09 May 2010], pp. 167-174. Available from: http://www.jtr.sagepub.com/cgi/content/abstract/45/2/167

CROUCH, G.I. J.J. LOUVIERE. 2004. The Determinants of Convention Site Selection: A Logistic Choice Model from Experimental Data. Journal of Travel Research [online]. 43, [Accessed 09 May 2010], pp. 118-130. Available from: http://jtr.sagepub.com/cgi/content/abstract/43/2/118

CROUCH, G.I. J.R.B. RITCHIE. 1997. Convention Site Selection Research: A Review, Conceptual Model, and Propositional Framework. Journal of Convention and Exhibition Management [online]. 1(1) [Accessed 11 May 2010], pp. 49-69. Available from: http://dx.doi.org/10.1300/J143v01n01_05

WEBSITE:

BEST INCENTIVE TOURS. 2009. MICE Tourism in India [online]. [Accessed 07 February 2010]. Available from:
http://www.bestincentivetours.com/mice/india/index.html

http://www.businesstravellerindia.com/200509/miceshowcase01.shtml Road Map of MICE Tourism [online]. [Accessed 06 February 2010]. Available from:
http://www.businesstravellerindia.com/200509/miceshowcase01.shtml

EXPRESS HOSPITALITY. 2007. A Slice of MICE [online]. [Accessed 05 February 2010]. Available from:
http://www.expresshospitality.com/20071031/management08.shtml

EXPRESS TRAVELWORLD. 2009. Incentivising MICE [online]. [Accessed 06 February 2010]. Available from:
http://www.expresstravelworld.com/20090531/management05.shtml

INCREDIBLE INDIA. 2004. MICE [online]. [Accessed 05 February 2010]. Available from: http://www.incredibleindia.org/newsite/cms_page.asp?pageid=866

MICE CONTACT. 2009. Accor to Woo MICE with Expanded Indian Portfolio [online]. [Accessed 07 February 2010]. Available from: http://mice-contact.com/news/detail/article/accor-to-woo.html

MICE CONTACT. 2009. Definition of MICE [online]. [Accessed 07 February 2010]. Available from: http://mice-contact.com/definition-of-mice.html

MICE POINT. 2009. What stands MICE for? [online]. [Accessed 06 February 2010]. Available from:
http://www.micepoint.com/AboutMICE/WhatstandsMICEfor/tabid/85/Default.aspx

TRAVEL DAILY NEWS. 2006. MICE Industry Trends & Markets [online]. [Accessed 08 February 2010]. Available from:
http://www.traveldailynews.com/pages/show_page/20500-MICE-Industry-Trends&Markets

TRAVELLING IN INDIA. 2009. MICE Destinations in India [online]. [Accessed 05 February 2010]. Available from:
http://blog.travellinginindia.com/2009/07/mice-destinations-in-india.html

Dissertation Rationale "MICE Tourism and its Significance for Destination Promotion: An Investigation on India as a MICE Destination"

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Incredible India - Essay by Shilpa26

Incredible India Essay

Below is an essay on "Incredible India" from Anti Essays, your source for research papers, essays, and term paper examples.

The Indian Story

India is a multi-faceted nation. Home to the largest diversity in Culture &Tradition, it can trace its civilization back to over 10,000 years. It has timeless pre-historic relics, caves, paintings and artifacts. It is home to some of the erstwhile great Empires who’s Monuments, Palaces and Legacies continue to live on. India is home to some of the World’s best Ancient Architectural wonders inspired by Hindu, Persian, Buddhist,European & other Architectural styles.
India’s Cultural & Social diversity is unmatched. With over Ten Millennia of civilization, India has grown to be the genesis of varied Cultures,Languages, Traditions, Beliefs and Rituals. With relative isolation of various Societies, these have grown to leave an indelible mark on its followers.
Four major religions of the World have their origins in India: Hinduism, Buddhism, Jainism and Sikhism. This had led to India becoming the home to many Pilgrimage sites. India is also the home of various Spiritual practices like Meditation and Yoga. India is also home to the tradition system of Naturopathy medicine: Ayurveda.
India is rich in Bio-Diversity, with varied Flora & Fauna, many of which are native to India and are found only here. There are many Wild Life Sanctuaries, Botanical Gardens, Nature Reserves and Protected Ecology Zones. India also has varied Geographical features like Mountains,Plains, Forests, Tropic, Hilly Terrain, Marshes, Archipelago, Rivers, River Rapids, Inland Lakes, Beaches, Ocean, Bays, Seas et al.

Lately, India has been making rapid Economic Progress. This has led to enormous strides in Infrastructure, Private Health Care, Education,
Research & Development, Information Technology, Tourism, Urban &
Rural Development and other fields. With its new found confidence,
India aims at leveraging its enormous potential and aims at becoming
the Beacon in Asia.

• The Ninth 5 year plan came up with following proposals in order to.

Essay on Advantages and Disadvantages of Tourism - Important India

Essay on Advantages and Disadvantages of Tourism

On February 14, 2014 By Sanjoy Roy Category: Essays, Paragraphs and Articles

Tourism refer to the trips that involve travelling of people outside the place of their residence or work for leisure, pleasure, vacation, business, personal, or other purposes.

Tourism is an important source of income for many countries. Nowadays, it is considered an industry.

Tourism is important for the growth and development of a developing country like India. The advantages and disadvantages of Tourism has been discussed in this article.

Advantages of Tourism

Now-a-days, tourism is the flourishing industry. The advantages of tourism includes employment opportunity, growth of service sector, foreign exchange earnings, opportunity for recreation, economic growth, cultural exchange, better international relations, enjoyment, better health and wellness.

1. Employment: Tourism provides employment opportunity for local people. Tourism industry is growing very rapidly in India employing millions of people.

2. Growth of Service Sector: Services sector engaged in tourism sector get the most out of tourism sector. A large number of businesses engaged in service sector such as airlines, hotel, surface transportation, etc. grows with the growth of tourism industry.

3. Foreign Exchange earning: Many tourist destinations attract a good number of foreign tourists. This helps the country earn foreign exchange.

4. Recreation: Travel based recreation provides relief from the monotony of daily routine. A change in place and climate helps a traveler to recharge his mind, body and spirit.

5. Economic growth: Tourism helps in the development of economy of a country. It helps in the overall GDP development of a country. It helps the local people to earn their livelihood. The tourists spend lavishly during vacation. The local people engaged in assisting the tourists earn a good income.

6. Meet new people: It helps the local people to get in touch with the people and country. It also helps building international relations.

7. Cultural exchange: Tourism gives opportunity to people of various cultures to assimilate together. People belonging to various cultures meet together and understand each other. This gives them an opportunity to build respect for each other. Hence, it fosters cultural harmony.

8. Health and wellness: Many people visit other places for the purpose of getting treatment for diseases, improving health and prevent diseases. This is called Medical and health tourism. Wellness tourism aim at achieving complete mental, psychological and physical well-being. There are many tourism destinations offering yoga, aerobics, and other therapies for improving health and wellness.

9. Fun and enjoyment: Many people travel for fun and enjoyment. They simply do whatever excites them, or gives them enjoyment.

10. Spend time with families: The life of modern people is hectic. They are too busy in their professional life. There is immense pressure even on children. Hence, such people plan for a holiday trip to spend quality time with their families.

Disadvantages of Tourism

The disadvantages of tourism includes increased expenditure, time-consuming, environmental hazards, loss of architecture and ecological balance, increase in waste products, damage to wild-life, and disruption in socio-economic and cultural setup.

1. Tourism involves huge expenditure on part of the tourists. Travelling costs includes vehicle hire charges, hotel and resort rent, food cost, etc. This increases the overall spending of the person.

2. You need to take out few days out of your busy schedule to visit tourist places. Hence, tourism is often time-consuming .

3. Leisure trips are good for health, mind and body. However, hectic trips may cause stress and effect health .

4. It may also lead to environmental hazards such as environmental pollution due to use of cigars, plastic bags.

5. In order to attract more tourists and earn more profits sprawling resorts are built cutting down thousands of casuarinas trees beside sea beaches.

6. These resorts destroy both scenic beauty of the place by paying no attention to local architecture and ecology .

7. As a result of indiscriminate construction of high-rise buildings and infrastructure facilities, the provision of water supply and waste disposal facilities may get disrupted .

8. Famous tourist spots attract an inflow of residing population. This may lead to an increase in demand for residential houses, roads, and food for permanent population. Under such situation, an increase in tourist activities beyond certain level may adversely affect the economy of the state .

8. Overuse of natural wealth is a serious problem, tourist overuse of mountain trails resulting in abundance in dumping of waste products, food tins, etc .

9. Damage to wildlife parks is a visible phenomenon. The ground vegetation may suffer due to the tourists’ shoes. Food habits of animal impaired.

10. Due immense changes, pollution, and dirt, the landscape may lose its scenic beauty .

11. Tourism may have damaging socio-cultural effects. Local people demean themselves to earn more or imitate alien culture, new lifestyles, foreign culture.

Solution

1. Green Tourism: Tourism should be promoted with care. Once the natural beauty and human-made beauties are lost, tourism loses its charm and attraction and will collapse. The benefits of tourism will stay only if due care is taken for the longevity and survival of natural environment. So, today environment friendly or green tourism are being introduced by tourism industries.

2. Avoid Ecological imbalance and health hazards: We should keep tourism within planned limits. Every care should be taken to avoid ecological imbalance and health hazards.

3. Preserve local culture and tradition: Tourism must not play havoc with traditions and protected societies. New technique, high-teach communication may bring cultural setbacks, degradation to preserved communities.

Conclusion

Stability of nation is necessary for development of tourism industry. Political disturbances hamper tourism. India can reap benefits from this industry, can add to own coiffure, earn foreign money if tourists are attracted to Buddhist stupas, Hindu temples, Mughal, Rajput palaces, forts, and victory towers, rock-cut caves, elaborately laid our gardens.

Throughout our beautified country there are many thousands of attractions such as glaciers, snow capped peaks, lower hill stations, wild life sanctuaries, deep rain-forests, formidable desert in Rajasthan, sea beaches immense in number in east, west, southern parts.

Adventure sports i.e. trekking, skating, rafting in turbulent rivers, gliding, canoeing, mountaineering are other attractive attributes available here. Galore of cultural differences resultant in varieties of cuisines to please diverse tongues, textiles, artifacts, handicrafts pleasing eyes are other gifts.

Indian tourism is only a small portion of the world tourism industry. So, we must use all potentialities by proper planning, financing acquiring experience, packaging marketing, and boosting creativity, make outstanding appeal to travelers and seek help from private entrepreneurs.

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The Indian Tourism Industry Tourism Essay

The Indian Tourism Industry Tourism Essay

Published: 23, March 2015

Atithi Devo Bhava means Guest is God. In India guest is treated as God. Max Muller stated that If we were to look the whole world to find out the country most richly endowed with all the wealth, power, and beauty which nature can bestow- in some parts a veritable paradise on Earth- I should point to India. If I were asked under what sky the human mind has most fully developed some of its choicest gifts - I should point to India.

Tourism is at a rising industry in India. Tourism is considered as major foreign earnings for Indian nation. India as an ancient cultural cradle of the world is considered as exotic tourist destination. It has fascinating tourist destinations like the Taj Mahal, The Khajuraho temples, The marble mountains, The Gateway of India, The Red fort and The Qutub Minar, The Ajmer Palace, The Bharatpur, Bird Sanctuary, The city of Canals and many moreThe foreign tourist longs for a tryst with India and loves to visit each and every corner of this vast country. Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses' more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is the nodal agency for the development and promotion of tourism in India and maintains the "Incredible India" campaign.

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According to World Travel and Tourism Council, India will be a tourism hotspot from 2009-2018, having the highest 10-year growth potential. The Travel & Tourism Competitiveness Report 2007 ranked tourism in India 6th in terms of price competitiveness and 39th in terms of safety and security. Despite short- and medium-term setbacks, such as shortage of hotel rooms, tourism revenues are expected to surge by 42% from 2007 to 2017. India has a growing medical tourism sector. The 2010 Common wealth Games in Delhi are expected to significantly boost tourism in India. (wikipedia ).

The tourism industry has two major aspects:

i. Tourism: Tourism includes various types, like medical tourism, health tourism, spiritual tourism and rural tourism, adventurous tourism..

ii. Travel: The travel segment includes various tour operators and other travel agencies.

India Tourism Industry's Role in the World Economy

Indian tourism industry contributes to around 5.9 percent of the country's GDP and it provides employment to around 41.8 million of inhabitants. India's tourism industry is calculated both in terms of business and vacations. The number of foreign tourists arriving from all over the world rose from 0.37 percent to 0.53 percent as has been stated by UN World Tourism Organization (UNWTO) in the year 2006.

Indian tourism exchange earnings are approxiamtely $1.5 billion and account of 0.5 percent of the total tourism traffic of the world. Central India, The North Eastern states, Calcutta, Mumbai, New Delhi, Khajuraho, and Goa are the most popular tourist destinations. Rajasthan is paradise for the foreigners and this state provides a wide range of cultural and ethnic diversities to the visitors.

Major global players

Emerging Trends of Indian Tourism Industry

• In an effort to boost the confidence of visitors and tourists after the Mumbai attacks, the Union Ministry of Tourism, India is launching a new scheme 'Visit India 2009' offering various incentives to foreign tourists and tourism industry. These value addition services will be offered to tourists visiting the country during the period April 2009 - March 2010.

• The Department of Tourism also has plans to organize road shows in countries like Singapore, Canada, UK, Japan and Australia, in joint venture with the IATO. The ongoing year will see a rise in the advertisements and marketing through trade fairs and exhibitions to draw the attention of foreign tourists from across the world. Moreover, there are possibilities of constructing helipads in various places to introduce the helicopter services for the tourists.

• The real GDP growth for travel and tourism economy is expected to grow at an average of 7.7 per cent per annum in 2010.

• Earning through exports from international visitors and tourism goods are expected to generate 6.0 per cent of total exports (nearly $16.9 billion) in 2009 and expected to increase to US$ 51.4 billion in 2019.

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• According to the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) for the period from January to March in 2009 was 1.461 million. For the month of March 2009 the Foreign Tourist Arrivals was 472000.The reason for the decline is attributed to the ongoing economic crisis.

• In spite of the short term and medium term impediment due to the global meltdown the revenues from tourism is expected to increase by 42 per cent from 2007 to 2017

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Tourism Industry In India (Nov 2006) - Research Paper

Tourism Industry In India (Nov 2006)

It is boom time for India's Tourism and Hospitality sector. Driven by a surge in business traveller arrivals and a soaring interest in India as a tourist destination, the year 2006 has been the best year till date.

India is probably the only country that offers various categories of tourism. These include history tourism, adventure tourism, medical tourism (ayurveda and other forms of Indian medications), spiritual tourism, beach tourism (India has the longest coastline in the East) etc.

Explore India - choose the locales of your choice, and see what each state has to offer. Lose yourself in the wonder that is India. Meander through lands steeped in chivalry and pageantry that begin before recorded history. Explore modern cities that have grown organically from the roots of a multi-hued past. Make a pilgrimage to holy shrines that echo with tales of antiquity. Frolic on a vast array of golden beaches that dot an enviable coastline, washed by two seas and an ocean. Sport with adventure in style. Let the jungle lure you to a fascinating world at a diverse array of wildlife sanctuaries and national parks. this is the wonder that is India.

Indian Tourism industry is one of the most important export industries of the country. Although the international tourist inflow is relatively low, India has found tourism emerging as an important sector of its economy.

Tourism yields substantial foreign exchange for India. It is turning into a volume game where a large number of participants are contributing to the revenue of the industry. Segments such as hotels, tour operators, airlines, shipping etc. are significant contributors to this revenue.

With lot of imagination and ideas the Indian tourism sector is gathering momentum and is set to have not only large numbers of foreign tourists but also make a big share in the country's Gross Domestic Product ( GDP ). Recent statistics have revealed that during the first quarter of 2006, the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals.

RNCOS' recent market research report, "Indian Tourism Industry Outlook ( 2006 )" draws a colorful picture about the future of Indian tourism as its share of employment is expected to account 10%, including self-employment.

According to the market researchers, in 2006, the total in-bound tourists were 1.28Mn while the same was 1.14Mn in 2005. The resulting foreign exchange earnings were as high as 12% of an amount of $1,780Mn.

According to global hotel and hospitality consulting firm, HVS International, the strong performance in tourist arrivals in 2005 can be attributed to a strong sense of business and investment confidence in India inspired by:

Ð'* India's strong GDP performance

Ð'* Strengthening of ties with the developed world, and

Ð'* Opening of sectors of the economy to private sector/ foreign investment.

The efforts made by the Ministry of Tourism & Culture in the last few years have had a salutary effect on India's tourism industry.

Ð'* Foreign tourist arrivals are expected to witness a growth of 78 per cent in 2006 over 2001 (last 5 years)

Ð'* Growth in foreign exchange earnings is expected to be of the order of 122 per cent during this period.

Ð'* As per estimates (Ministry of Tourism), on an average, about 3.1 million additional jobs per year have been created directly and indirectly in the tourism sector in the last four years.

India is fast emerging as one of the most enticing destinations for the global leisure traveller. The Readers Travel Awards 2006, conducted by CondÐ"© Nast Traveller has recently placed India at number four among the world's must-see countries, up from number nine in 2003. The Incredible India campaign has also been a huge success.

An economic growth engine

As an engine for economic growth, the tourism and hospitality sector cuts across the rural-urban divide, and bridges economic boundaries. According to The World Travel & Tourism Council's 2006 Travel and Tourism Economic Research, the travel and tourism sector in India is expected to generate a total demand of US$ 53,544.5 million of economic activity in 2006, accounting for nearly 5.3 per cent of GDP and 5.4 per cent of total employment.

According to the report, the sector is expected to grow at a rate of 8.4 per cent in 2006 and by 8 per cent per annum, in real terms, between 2007 and 2016.

Growth in the tourism and hospitality sector

GDP Employment Visitor Exports Personal T&T Capital Investment Government Expenditure

Outlook for 2006 (Real Growth) 7.8% 1.4% 10.9% 6.9% 8.3% 7.7%

By 2020, Tourism in India could contribute Rs 8,50,000 crores to the GDP. (Source- WTTC).

In other words, every man, woman and child could become richer by Rs 7,000. India has yet to realise its full potential from tourism. The Travel and Tourism industry holds tremendous potential for India's economy. It can provide impetus to other industries, create millions of new jobs and generate enough wealth to help pay off the international debt. That is why we have included Tourism amongst the Core Sectors of the Indian Economy.

Medical Tourism in India - Research Paper

Medical Tourism in India

The health care industry is considered an industry or profession which includes peoples exercise of skill or judgment or the providing of a service related to the preservation or improvement of the health of individuals or the treatment or care of individuals who are injured, sick, disabled, or infirm. The delivery of modern health care depends on an expanding group of trained professionals coming together as an interdisciplinary team.

HEALTHCARE IN INDIA

Healthcare in India is the responsibility of the individual Indian states. The Indian constitution charges those states with "the raising of the level of nutrition and the standard of living of its people and the improvement of public health". There is also a National Health Policy, endorsed by Parliament in 1983.

TOURISM IN INDIA

Welcome to Incredible India, where culture echoes, tradition speaks, beauty enthrall and diversity delights.

Indian tourism is one of the most diverse products on the global scene. India has 26 world heritage sites. It is divided into 25 bio-geographic zones and has wide ranging eco tourism products. Apart from this, India has a 6,000 km coastline and dozens of beaches. It also has one of the world's biggest railway systems opening possibilities for those interested in rail tourism. India also has excellent hospitals offering affordable Medicare and traditional healthcare systems like Ayurveda.

Medical Tourism refers to movement of consumers to the country providing the service for diagnosis and treatment. During the past few years, the number of people going out of their home country to consume health services has significantly increased. The size of this market is estimated to be $40 billion based on a Saudi Report in 2000. During the past four years, the market grew at a whopping rate of 20-30% and is expected to grow further. Considering this growth the current market size is estimated to be $100 billion. Medical Tourism industry offers tremendous potential for the developing countries because of their