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Advertising And Media Essay Research Paper The

Advertising And Media Essay Research Paper The

Advertising And Media Essay, Research Paper The evolution of the mass media is very interesting subject of study that presents variations according to different circumstances. One of these is the place where this evolution takes place. Because media as institutions are part of society, are influenced from any particular characteristic that each society has. In the case of Greece, it’s really interesting to see how the evolution of a medium like radio, has been affected by the particular characteristics of Greek society and more specifically by Greek politics. The particularity of the Greek case, as Papathanassopoulos points up, is that the Greek state is hyper centralized because of the dictatorial periods that Greece has passed through. Greek broadcasting has been

developed under dictatorships. Both radio and television were subject of military violation, thus formulating a peculiar character a State broadcasting. What I will attempt to show in this project is that this peculiar character of state broadcasting influenced the overall evolution of radio, which lead it to be a medium with different types of programming formats. Through the unplanned liberalization of the medium from the public monopoly medium we lead to privately owned format radio. I will attempt to show, describe and analyze this evolution; how from a situation of public broadcasting has developed towards a commercial medium with different types of programming. The interesting thing for the case of Greece is that is showing us how politics in the long run influence

particular characteristics of a medium such as its programming. It is really interesting to see how most of the social sectors of the society are in favor of the decentralization of the media. This proves the reason why the liberalization of the Greek radio was so favored from the Greek society and actually happened so fast in a very short time. Because the Greek society is so hyper centralized, when people realized that radio was to be decentralized, radio became very popular. As Ed Hollander explains; decentralization of the media is always welcomed by the majority of the people because many of their interests can be satisfied. For cultural and social organizations, decentralization is a method to promote citizen participation in the mass media. For media personnel is a means

of achieving more democratic control of the media. For the political parties, decentralization is a way to gain an instrument to oppose government policy. Finally, decentralization is a way for those in favor of commercial broadcasting to achieve profit. That is, as I will try to show, what happened with the case of the Greek radio. All the people who were in favor of decentralized radio broadcasting show the liberalization of the medium as a chance to satisfy their interests and in that way the conflict of different interests during the evolution of radio influence the overall process of the medium up to its specialization. Keeping in mind that in the last 50 years the only legal broadcast enterprises belonged to (or were controlled directly by) the state of Greece, I will

attempt to refer to milestone events which affected the developments so far and which will most certainly determine developments in the years to come. I will attempt to present the circumstances that took place, in order for radio to become private. I will show how Radio changed from a medium of general interest (belonging to the public sector) to a privately owned medium with specific formats of programming and I will draw some conclusions. Although somebody could argue that this is most a descriptive study, the separate reference to aspects of this evolution that are made give us the possibility to understand deeper the relation between the cause and the final conclusion that prove my hypothesis; that the Greek politics was in the long run the cause for Greek radio to become a

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Conclusion paragraph research paper format - Do My Research Paper For Me

Conclusion paragraph research paper format

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How to Write an Introduction - Conclusion for an APA Style Paper

How to Write an Introduction & Conclusion for an APA Style Paper

The writing style developed by the American Psychological Association, or APA, and used in the social sciences puts an emphasis on being concise and clear. APA style discourages overly poetic language and metaphor and is intended to give professional colleagues a common format within which to communicate ideas and findings. Writing an engaging introduction and an elegant conclusion are important parts of the process.

Format Your Introduction

The introduction is the first paragraph of the main body of your paper. If your instructor requires you to write an abstract, your paper will begin on the page after the abstract; otherwise, begin on the page following the title page. Use a serif typeface, such as Times New Roman, and set your word processing program to double space the lines. Center your title on the page; don't use boldface type or underlining with the title. On the next line, indent an inch using the tab key and begin your introduction paragraph.

Begin Your Introduction

A good introduction makes an intriguing assertion that your paper will then address. Introduce your topic briefly. For example, you could write, "Psychologists have recently discovered hitherto unforeseen effects of classical music on the brain of a child under three. Less attention has been paid to the direct connections to language development." Give a quick summary of relevant background: "Smith (1978) studied toddlers raised backstage at rock concerts and concluded that their language development was accelerated six months beyond that of his control group. Jones (1997) studied toddlers in households where music was not allowed and found that their language development was significantly delayed. This suggests a positive correlation between exposure to music and early language learning."

Your Thesis Statement

In the last sentence of your introduction, state your thesis: "This paper compares the work of Smith and Jones in an attempt to isolate the connection between music and language development in the early years and suggest questions in need of further study." Your thesis encapsulates your entire paper into a single sentence; the ideas you summarize in the earlier part of your introduction should flow logically to this statement of the purpose of your work.

Your Conclusion

The conclusion of an APA paper is the final paragraph, where you restate your thesis and tie together the ideas that support it that you have referenced, spelled out and argued for in earlier paragraphs. Don't just restate the information, but put it into logical order -- as it should be in the body of your paper -- like a series of steps the reader can climb, illustrating the connections between each piece that reinforce your thesis. End with a suggestion for either further study or action that should be taken.

Social media white paper: conclusion

As requested, I have republished the white paper into separate blog posts so that each section can be commented on. This post focuses on the final section – the conclusion. You can still download the full paper by clicking the link: Distributed influence: quantifying the impact of social media (PDF).

Links to all sections:

Conclusion

If there’s one constant in digital media, it’s change. Every 12 to 18 months the landscape expands. New channels seem to join existing, more mature formats that only started to dot the horizon a few months earlier.

For example, consider that in 2005 blogs were the single most important emerging centre of influence. A year later this broadened as millions began to upload videos to YouTube, a site that didn’t even exist until late 2005. Finally, by 2007 the traditional media had fully embraced these channels. The New York Times as of this writing has more than 50 blogs, all of which support comments. Meanwhile, the Internet continued to grow as powerful new centres of authority, like Facebook and Twitter, witnessed dramatic growth.

As we begin 2008, the lines have truly blurred between the mainstream sources that we have years of knowledge in how to engage and quantify and a digital landscape that is more dynamic. As the pace of change continues and the generation that grew up with the web enters adulthood, it ensures that measuring influence will continue to become even more complex and challenging.

Still, there is some basic truths have emerged that are grounded in human nature and can guide the PR professional accordingly.

First, even as they use their digital presences to coalesce audiences into communities, the basic ethos of the traditional press remains grounded in information. People visit media sites to stay informed, even as the way reporter’s work is becoming far more open and collaborative. This means that, for now, that the traditional methods of measuring the influence of the media remain largely the same.

In the social sphere meanwhile, whether it is a dispersed community (e.g. blogs) or a more centralized one (MySpace), a different spirit has evolved. This one is grounded in open collaboration toward a shared outcome. The agenda here could include everything from information to entertainment to connections, social change and virtually thousands of others.

Communicators who desire to build and measure influence need to think about the ethos of each venue, devise the right kinds of appropriate programmes and set up methodologies for measuring the impact of their efforts. Edelman has devised a basic approach to help guide companies.

Arguably, marketing communications spans two different continua. Programmes are at one end or the other or somewhere in between. This is depicted in the schematic below. Programmes can either be closed or open (Y axis) or they can be designed for communication or collaboration (the X axis).

The result is four distinct quadrants:

1)Controlled Communication:
One-way tactics such as TV advertising, online advertising and media relations that are great for branding and visibility, but are seldom collaborative

2)Open Communication
Online initiatives, such as viral videos, that are designed to generate discussion, but not necessarily produce a shared outcome

3)Controlled Collaboration
Programmes that facilitate participation but are more controlled, for example numerous efforts to solicit consumer generated ads

4)Conversational Collaboration
Win-win initiatives that open a dialogue toward reaching a broader goal

Currently, most marketing communication programmes sit in on the left hand side of this matrix. However, as companies and organisations become more aware of the tenor of each venue and what works, we believe they will begin to mix in strategies and tactics from the right side.

As a result, the outcome is that programmes on the left will measure online influence through metrics like impressions, conversations, in-bound links, friends and more.

Meanwhile, the right hand side – particularly Conversational Collaborative programmes – will adopt entirely new methodologies that measure based on outcomes. For example, this could include ideas generated, donations or other means of measuring advocacy and so forth. This is fertile ground and one that has not been the dominion of marketers, but it will be going forward.

The future of communications is in the mixing of these quadrants and understanding how they work together to influence the public.

Tablet Users’ Preferences: Two Studies, Two Conclusions

Tablet Users’ Preferences: Two Studies, Two Conclusions

TAKEAWAY : Two studies about the behavior of news app tablet users, two different outcomes, and some points of similarity. How do Poynter EyeTrack Tablet and one by by Visiolink ,in collaboration with Aarhus University ,compare?

Perhaps the new Times of London tablet app offers us the best of two worlds: entrance thru what is definitely curated material for this edition, but one click away from the more familiar Times print edition.

As studies go, usually there is more than one result, and often, as we review research data, we even see contradictory conclusions.  This is always welcome, as it stimulates conversation and debate, and makes us think before we apply what we have learned in a study or jump to conclusions too quickly. This is also what keeps us from becoming research addicts or fanatics of its results. My tip: look at all views, draw your own. It works for me.

I believe such is the case with a recent study involving news app tablet users, conducted by Visiolink in collaboration with Aarhus University in Denmark. One of the major conclusions derived from the study is that readers are drawn by familiar newspaper formats to the iPad .

Those newspapers that combine a familiar layout with online news and interactive features are most popular with iPad readers…. The study also shows that the closer a digital paper resembles the printed edition, the more readers are willing to pay

The study found that readers prefer the version that most resembles the printed paper, primarily because it offers security, familiarity and an overall perspective.

As you may recall, the Poynter EyeTrack Tablet research presented users with three styles of news apps: traditional, carrousel and Flipboard. all of which are shown here.  Users felt that the traditional, newspaper page iconic screen was not their favorite. Instead, they preferred the carrousel, with photo navigation as key.  Here is how Sara Quinn. who directed the Poynter study, wrote about that area of the study:

The traditional prototype was the one most similar to what people usually looked at on their tablets. Fifty percent of the readers preferred the carousel design, they said in an exit interview, while 35 percent preferred the traditional prototype, 15 percent liked the Flipboard.

This was quite consistent with a majority of users in the Poynter study. I, for one, believe, based also on focus groups on which I have participated, that a non traditional, photo-driven navigator, is more appealing, and faster to make the finger click.

Interactivity: one point in which the two studies coincide

The “Publishing in a digital future” team brainstorming last week at Aarhus University. Jens Funder Berg is number two from the right. /Photo by Martin Brynskov.

I was happy to see this one element of both studies where users reacted similarly: they would like for more interactivity in their news apps. Or, as Sara Quinn put it in her description of the Poynter study results: “….touch … well, that’s the new factor in keeping a reader engaged.“

In the Danish study, here was a conclusion about the importance of interactivity:

Despite readers having given the 1:1 version of the newspaper higher marks than the web-based newsreader, there remains a general wish that the digital potential could be better exploited: not only when it comes to interactivity, but also for the possibility of regularly updated news and more multimedia content, such as video and photo galleries. At the same time, readers would like the option to ‘share’ articles via social media sites.

“ Interactive content is still lacking. iPad gives me some extra options, but they are not being used. It’s really irritating when links don’t work. The same goes for QR  codes.“

  Reader quote on the 1:1 app

As someone who promotes pop up moments, and who keeps saying that “you must keep the finger happy and busy”, I am hoping that this conclusion will inspire designers to incorporate more engaging moments in their news apps. It does not have to be the elaborate, interesting and well though out pop ups that we are accustomed to seeing in Germany’s Bild.   It can a simple button that reveals a mini story, as opposed to a caption, as part of the information provided by a photo, or a short video, or an audio moment.

Attracting young readers

I found a part of the Visiolink study to include an area of great interest to publishers everywhere: how to attract those young readers who seem to be so elusive.  According to initial statements about the study, “it is quite possible to draw younger readers into digital newspapers, if the readers are exposed to the paper and its value – even though what creates that kind of value is highly individual.“

“ The competition for readers’ time means however that the challenge for media houses is to create formats that allow for shorter newspaper moments rather than working on longer, unbroken newspaper time, as the classic newspaper does. We must service both new and old readers in a controlled transformation from print to digital format – for example with hybrid-apps, which combine familiar newspaper content with digital content in the form of related articles, picture galleries, video reportage, etc,“ says Jens Funder Berg. CEO of Visiolink.

Taking a look at research

I hope we continue to see more studies conducted about user behavior when engaging with news apps.  For now, we can learn much from both the Poynter and the Visiolink studies. Both are authentic, well prepared and executed studies that provide us with the only scientific evidence we have to guide us as we design news apps.

There is more research to come. In the case of Poynter. my colleague Sara Quinn has announced that her team will continue the EyeTrack Tablet study this summer, when Poynter will release results on how touch and interactivity help people understand and remember what they’ve read.

The best way to maximize our utilization of any research findings is not to take them too seriously, to analyze the goal of each study at the onset, and then draw our own conclusions.

In the business of design, research is an important component, but not the only tool in the box. That thought has served me well for four decades. Hope it helps you too.

Some questions for the Visiolink researchers:

Jens Funder Berg is CEO of Visiolink, Dr. Martin Brynskov. teaches at Arhus University.

Jens is standing in the right, next to Kenneth Boll, COO at Visiolink.

Your study came to the conclusion that i-pad versions of newspaper are more likely to be accepted by readers when they graphically resemble the print version of the same paper. Why is that so? What are the reasons?

Readers want editorial prioritisation. A printed newspaper has a beginning, middle and end, and readers who peruse printed matter feel they’re being guided through the day’s most important news, as selected by the editorial staff. However, readers of online editions are deprived of this sense of overview, as they are given snapshots instead of the newspaper in its entirety. That is why, when the newspaper’s tablet version resembles the online edition, readers find that they are unable to get a handle on the full content. The traditional newspaper layout, on the other hand, provides a feeling of safety and an overview.

In our work, which includes the Visiolink pilot study, we look at news formats as “products”, i.e. comprehension and feature design,and as “social objects”, i.e. having value in facilitating social relations, and the relation between the two functions. One of the biggest problems of new media forms is to manage expectations, to tell people up front what they get. The 1-to-1 versions are easy to understand as quality news products, and they also serve as practical social objects, because the reader can rely on other readers having read the same version of the story. That seems to be why we see a lot of readers who are quite happy with the format. They understand the story format as well as its life-cycle.

**The study also showed that readers are more likely willing to pay for an I-pad-version if it resembles the print version. Why?

This is true because, first and foremost, the classic layout conjures up an idea of value and an authoritative voice. For two hundred years readers have been accustomed to paying for printed newspapers, which is still the case today. Meanwhile, though, media houses have gotten readers used to the idea of being able to access online news content for free. As such, if the tablet version of a newspaper’s paid content resembles its general online layout, readers will expect to have free access – or to pay very little.

The downside of the current 1-to-1 formats are that they are limited in their functionality compared to more dynamic web services and social media. They appear much too static to those who have experienced the dynamism and tailorability of aggregator services such as Flipboard and social media browsers. And daily editions don’t grasp the quick news. So a big challenge, our main challenge in fact, is to find the sweet spot between product-ness and dynamism. The pilot studies are a way to feed into a design process more than it’s discovering the truth about reader behavior and preference once and for all, because they will change quickly over time. But the principles of product and social object are more stable.

What are your experiences – what do readers expect from an i-pad-version of a newspaper?

A recent study showed that readers value content above all else. Next on the list were ease of navigation and a feeling of safety. Fancy design and functionality were the least important – and maybe even a drawback.

Specifically, readers expect, that beyond having a connection to the newspaper’s printed content, they will gain access to the possibilities offered by new technology. From an editorial standpoint, this means they expect to see additional photo galleries for a given article – and, preferably, video content as well. Furthermore, from online searching in general, readers have grown accustomed to finding links to related articles; as such, they enjoy being able to access additional and more in-depth information on a given subject. The study also indicated that readers value ‘sharing’ functions that allow them to post articles on Facebook, LinkedIn and Twitter. There is also demand for a table of contents, just as readers expect a limited amount of interactivity.

What should newspapers absolutely avoid when producing an i-pad-Version?

Media houses must avoid taking huge leaps and bounds all at once. They must remember that the printed newspaper is the essence of their brand. For this reason they need to understand how to effectively transfer this brand to digital platforms – while providing readers with all of the possibilities brought about by digital media.

The thing is, newspaper “producers” aren’t just looking to meet reader expectations. They want to make a living by supplying a product that enough people want to consume, not necessarily by meeting every expectation, especially not in a competitive market. So this would include managing production and delivery cost. Newspapers of tomorrow, or today really, must have a very good grasp of the three parameters of productness, social object value and production cost in order to move ahead step by step, not in a big-bang, giant leap fashion. And, If you ask me, they must in fact change their organization to support the emerging formats, including working with trends and strategy in a much more designerly way.

More about the studies:

The Poynter EyeTrackTablet research

The Danish study: Visiolink in collaboration with Aarhus University

Poynter EyeTrack Tablet presented at South by Southwest

Jens Funder Berg. CEO , Visiolink -

Martin Brynskov. Associate professor and researcher in mobile media, Department of Aesthetics and Communication at Aarhus University

My previous blog posts about Pop Up moments:

Creating some basic pop up moments in your tablet

Defining those pop up moments in the iPad

Bild’s iPad app: true “pop up” moments in a newspaper app

iPad Lab 19: Pop ups don’t have to be complicated

Bild’s 3.0 version of app:it’s a pop up fest

TheiPadLab: the art of the simple pop up

From print to tablet: dissecting and creating

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Entertainment and Social Media Research Paper Sample Research Paper on Entertainment and Social Media

Abstract
Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk.

Introduction
A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the younger generation in America can be said to be both positive and negative. The influence is mostly on entertainment media such as television, radio, and the internet. The influence on the upcoming generation has affected their expression and vies on the culture of America. The influence is on how they talk, dress, and act on the society. This has been caused by the social media pressure that is sweeping through the country. These are the influences that entertainment has on the younger generation in the country.

Entertainment
The citizens of America depend on communication and information for their daily activities. These activities include; work, education, entertainment, traveling, personal relationships, and health care (Kearney and Crandall 89). The people use the newspapers or television to get news. They make phone calls, browse over the internet where possible to make decisions that are based on the information that they need and get. The decisions should be made depending on the values and beliefs that exist in the society. The younger generation, therefore, need to have facts and use experience when making certain decisions. The media are the place where most people get the latest and current facts and news on significant issues. Most of the younger generation, therefore, turns to the media which is a form of entertainment to get news and education. This in effect, has influence on the younger generation. The upcoming generation, gets influenced by the mass media and this in turn affects the way that they conduct themselves in the society. The influence works in several ways and can be caused also because of several reasons. This can be either positively, negatively, or even both.

How the influence works
The television is the common and most known form of entertainment that has got influence. The television exposes the upcoming generation to thousand of images. These images include; celebrities advertisement, violence, sex, among many others. The exposure to the younger generation is too high when considered in terms of years (Scott 9). The media should be responsible for the programs they air. They are the ones who should help in shaping the beliefs, values, and decisions that the upcoming generation makes. The companies that own the media are the ones who are in charge of entertainment movies, radio and television broadcasts. Moreover, they are the ones who authorize the programs, sports, and video entertainments. In addition, most of the companies that offer these services are also integrated in the wireless phones, telecommunications, music industry, electronic media, video game software, and more. Therefore, the companies should consider programs that nature cultural values and beliefs that do not have a negative influence on the upcoming generation. However, some companies have merged to shape the beliefs and opinions of the users. It is significant to consider what the younger generation is exposed to daily through the entertainment avenues. This calls for the other people in the society to be vigilant in protecting the values and beliefs of the country. They should look at the entertainment that is given from, different perspectives; as opposed to ho the media gives it.

The advertisement done by the media is another exposure to the upcoming generation. Although, the media makes a lot of money from the advertisements, they have some negative influences to the younger generation. Many citizens are influenced, by the advertisements, and this makes them buy the things that they are told that are good. Decisions are made from the advertisements that the citizens are exposed to daily. This is based on what is seen on the newspapers, magazines, or television. The product is deemed to be the best and most people make decisions based on what the media is propagation. This creates influence as people tend to trust the media. The same applies to the younger generation that is exposed to this form of entertainment. The effect and influence on the upcoming generation makes them buy what they watch over the televisions. This is mostly influenced by what they consider being their celebrities’ favorites. The upcoming generation will buy what favorite celebrity has advertised and what they deem to be acceptable in the society. This is based on the fashion that the media has created and imposed on the minds.

The influences can be at times positive or negative. A positive example can be a sport that is getting media attention. Many of the younger generation will want to be identified with that sport. The popularity in the society and among the friends for the sport can make a youth be identified with the sport. This will make the upcoming generation start practicing for the sport with the idea that it is cool. The influence will turn out to be positive as the youth will become healthier from the exercise and have fun with friends. An example of a negative influence for the younger generation can be the use of cigars. This can be as a result of seeing a celebrity movie star using a cigar. In addition, the exposure to images with excessive violence, junk foods, and sex can influence the upcoming generations negatively.

The upcoming generation is in a stage of life that needs some acceptance from the peers. They would like to feel loved and be successful in whatever they venture and try (White and Andsager 72). Therefore, the creation of the media of ideal images of beautiful women and handsome men as the real characteristics of successful people through television and movie influences the younger generation. This will make the upcoming generation want to look as the celebrity. They will copy the dressing styles so as to feel cool and successful like the images of the celebrities. The youth are, hence exposed to buying dresses and stuff that can make them look like the celebrities who are considered to be cool and successful.

The influence of the entertainment industry has had an effect on the youth’s obesity and anorexia nature. Many upcoming generations in the country are fighting obesity. This is happening, while, they are exposed to most advertisements that carry junk food advertisements. The advertisements are there, yet, they give ideal images of successful people as wealthy and thin. The women are the ones who are mostly affected with this type of influence. They are so obsessed with loosing even in cases which they are not declared as obese. Many women are thin in the society as they want to resemble and look like the thin celebrities, and super models that they see in the images, in the entertainment industry. The women, are, therefore, engaged in disorder eating habits that mostly lead to severe issues of health and in worse cases even death.

Effects of violence in media
Watching a movie or television exposes the upcoming generation to images of many people hurting others and violence. This type of exposure can have some influence on the upcoming generation. A person can easily become disturbed because of such exposure. This normally happens to the children who are exposed to this type of entertainment more and more each passing day. As the children grow, they begin shaping their personalities. This includes both beliefs and values. A child who is exposed to this form of entertainment can become very aggressive. In addition, these children can lose their sense of fiction and reality on what they are exposed in the movies and television. There are incidents and scenarios that have been reported of children carrying guns to school. Such kind of incidences where the children also hurt others can be attributed to the influence of the entertainment. This affects the cultural values and beliefs of such children. The behaviors of this type are associated with children who are mostly exposed to the excessive use of war images and violent video games (Coleman 112).

The media using real war as a form of entertainment also exposes the upcoming generation to negative influences. The children need to be educated and informed, on the good forms of entertainment, to be watched. In addition, they need to be informed that the video games do not have winners or losers just as in the real war. Entertainment impact on society and the upcoming generation is significant. In addition, the influence of entertainment on public opinion cannot be ignored. The entertainment forms can change the public opinion of the upcoming generation in different ways. This depends on the objective of the form of entertainment.

Television as one of the greatest discoveries of all times has so much influence on the upcoming generation. Television can be used for many purposes. This depends on the choice of the individual that uses the device. This can be used for entertainment purposes, like; watching music or soap. The shows that they youths are exposed to when watching television have created so many controversies. This is because of the influence that they have on the younger generations (Petley and Barker 34). The television has both advantageous and adverse effects on the youth. This will depend on what the viewer sees. This explains why the entertainment shows that are aired are full of controversies. Most of the shows are just on dates and celebrities. These types of shows are what influences the future generation that includes the children and youth. Most of the influences unfortunately are not positive. Studies indicate that there is a trend that is coming up where most shows are just for publicity purposes. This makes the youth find themselves easily influenced to be part of the shows to feel cool. The shows that help in increasing learning processes on the youth receive little publicity. These are the shows that can help the youth to nature good moral values and beliefs (Desilet 109). The television promotes entertainment and education. However, it is an individual’s responsibility to derive what he wants from the shows.

Most young people are corrupted in the minds by the entertainment forms that they see. The youth fall prey to the many of the misleading advertisements in place. They get confused by asking on the celebrities that are being advertised. Furthermore, they get manipulated in their thinking. This makes them think of violence and criminal things. The more the youth is exposed to the entertainments the more they get influenced to the message that they get. Their social and cultural behavior is affected by the entertainment. The children are exposed to the negative influence of entertainment as parents are not there to control them. Some parents work till late and when they get home they are too tired to help the children in activities. They get glued to the television plus their children.

Upcoming generation feels confident and they do what they feel like. In addition, visual effects normally lasts long on a person and this can leave some adverse effects to such an exposed victim. The advancement of technology has made things worse. Most of the television stations relay their programs through the satellite. This has left the parents with no control on the programs watched, and, therefore, the children remain exposed to indecent entertainment forms. The youth has also taken advantage of the same. They use the entertainment field to get knowledge and information from the television. Most of the young generation normally watches programs that are mostly entertaining. No wonder, television is considered as a source of entertainment instead of a source of knowledge. This is the reason as to why television has to a great extent adversely affected the upcoming generation.

Many youths have favorite celebrities that they look up to, as role models in their lives. This makes them to look for them in the movies or magazines. The reason behind this is to get the latest fashion trends or air styles. The youths look, on the magazines, to see what the celebrities have and the scope of the new trends that are considered hot. The entertainment industry is constantly changing perceptions of the youth. This changes the perception of who they are and what they think of themselves. In addition, the entertainment industry is what can be attributed to the changing trends in cultural ways. Most people look at the celebrities and entirely change their own ideals and views so as to mach what is considered to be perfection. The youth wants to be associated with money, ideal cars, and careers. The simple things in life are becoming less appreciated. This happens as people tend to look up for those with more wealth. They compare their lives with such people. The youth wants something bigger and something more. This is what makes entertainment have a constant impact on the societal trends. It is the aspects of the entertainment industry that makes the youth know how much they are rich and how famous they need to be in life. The constant advertisements, magazine covers, and other entertainment forms are what overwhelm the society. Moreover, the entertainment industry is what is responsible for most of the upcoming generations changing trends and perceptions on culture and the way of life.

The shows that are aired make the youth look at their own lives. This makes them feel the need to do something different.

Divorce is also becoming common in the society. The trend is mostly seen in celebrity couples. Cases of the celebs getting divorced are there every day. This has made it like a routine to those who are also in the media industry. The divorce cases are publicized in the media as something normal and good in the society. This has made the youth look at divorce as something that is insignificant. The society has also not carried any negativity on divorce of late. People run to marriages instead of dating. This whole situation has been created by the celebs. The celebrity couples have made divorce a trend. Moreover, the celebs have made the meaning of divorce be of less meaning and look like normal in the society. This trend has caused the youth to follow suit. The entertainment industry can be said to be the reason behind the change of perception and trend of divorce.

The youth has been influenced, by the entertainment industry, to do cosmetic surgery. The trend has already swept through the society and is common with people who want to look like celebs or be more beautiful. There are shows in the television programs like DR. 920210 that have made plastic surgery be the in thing (Durham 120). The shows make the youth want to look like the celebrities. They do this by trying to transform them to look like celebrities. They give them the different cosmetic and plastic surgery procedures that exist. The message passed is that a person in his own identity is not handsome and good. The trend encourages the youth to try plastic surgery in order to have perfect bodies. Therefore, the reason of not having a perfect look is not there as there is the option of cosmetic surgery. This has made the celebrities, to, also, have plastic surgeries to enhance their appearance. This is done with the belief that it will help in carriers, but, the youth just emulate the trend for the sake of it. The trend has made many youth to lack self fulfillment as they feel they are not good looking or good enough.

Conclusion
The entertainment industry has both positive and negative influence on the youth, but, it is not entirely bad. The negative effects and influences that the industry has, on the upcoming generation need, to be changed and recognized. This can help the youth so that their minds are not that clouded with the celebrity perfection ideas. The youth need to be educated and informed on the need for self confidence and self fulfillment as they are fundamental to true happiness in life. These traits are hard to attain for the youth because of entertainment and media industry. The industries are constantly showing and sending messages to viewers on the definition of perfection. This makes it hard for many of the youths to be contented and happy with their personalities and looks. The youth should stop to look for celebrities, movies, and television shows, for ideal and perfect life. The obsession created by the entertainment industry influences the youth’s way of life. They change the way they dress, walk, and even act.

The entertainment industry will continue to have effects and influences on youth and societal trends. The influences should be worked on, to make them have positive effects on society and society as a whole. This can involve the transformation of the celebrities, actors, and models in the entertainment industry. The effect can be huge and tremendous on the upcoming generation and society. The changing trends in societal beliefs and values can be influenced to be positive ones on the youth. Things can be better when the effects of the entertainment industry lean more towards the positive influences than the negative influences on the youth. This can be done knowing very well that America is one of the leading producers of entertainment and as such it is a significant component in influencing the behavior of the younger generation. The entertainment industry has influences on the upcoming generation views and expression of culture. This is depicted by the way that they talk, dress, and act on society through social media pressure in the country.

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