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Essay Like And Dislike Button

Category: Essay


Minimal Like

like-dislike is a really simple jQuery plugin for generating a like button widget on your website that displays the number of users who liked / disliked each content.

How to use it:

1. Place jQuery library and the jQuery like-dislike plugin at the bottom of your webpage.

2. Create like and dislike buttons on the webpage.

3. Call the function on the top element to active the plugin.

4. Auto-update like / dislike counters.

5. Advanced usage.

6. Options and defaults.

Change log:
  • Add callback function "beforeClick()"

This awesome jQuery plugin is developed by uagrace. For more Advanced Usages, please check the demo page or visit the official website.

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A History of Like - The New Inquiry

A History of Like

The marketing field has long been obsessed with likability, but Facebook may be inadvertently revealing how shallow our liking goes

If you blog, run a university home page, do e-commerce, write news articles for a local paper, have a local government site, or do nearly anything with the Internet, you’re pretty much required to have users “like” your pages. Otherwise, you’re going to be left out of the new economy of quantified affect. We live in what Carolin Gerlitz and Anne Helmond call a Like Economy. a distributed centralized Web of binary switches allowing us to signal if we like something or not, all powered by the now ubiquitous Facebook “Like” button. Subscribe to TNI magazine for $2 and get TNI Vol. 14: Time today.

But why “Like”? Why not “Love,” or “I agree,” or “This is awesome”? At first it seems like one of those accidents of popular culture, where an arbitrary boardroom decision eventually dictates our everyday language. In fact, one history of Facebook’s Like button presents it in these very terms: Facebook engineer Adam Bosworth noted that the button began as an Awesome button but was later changed to Like because like is more universal. If it had stayed Awesome, perhaps we’d be talking about an economy of Awesomes binding together the social Web and we would sound more like Teenage Mutant Ninja Turtles than Valley Girls.

There’s a deeper history to “like,” though, that is far older than Facebook. The marketing subfield of Liking Studies, which began before Internet use became mainstream, is key to understanding how this somewhat bland, reductive signal of affect became central to the larger consumer economy we live in. It also explains why Facebook will never install a Dislike button.

What’s the best way to predict whether an advertisement increases sales or not? The marketing field has searched for the answer to this question for decades. (If I knew, I would be the head of some unctuous marketing firm instead of a state employee.) In the early 1990s, the Advertising Research Foundation’s (ARF) “Copy Research Validity Project” proposed a simple answer: the advertisement is “likable.” The massive study compared pairs of television ads in various settings and methods, against a wide range of accepted marketing measures: persuasive elements, how well the advertisement is recalled afterword, the clarity of the message, and (seemingly as an afterthought) how well the ad was “liked.”

Of all the measures, “likability” was the surprise winner. “The average impression of the commercial, derived from a five-point liking scale, picked sales winners directionally 87 percent of the time and had an index of 300 (i.e. picked winners and was significant 60 percent of the time).” In other words, you like, you buy.

As the authors of the report, Russel Haley and Allen Baldinger, explain, “It appears probable that ‘liking’ is what Gordon Brown has called a ‘creative magnifier’ for both persuasive messages and for messages that are recalled.” Likable ads, they conclude, are more persuasive and memorable than others. This triggered the development of Liking Studies, as academic and practicing marketers set out to further refine the contours of liking as an ad-copy-test measure.

Liking studies further decomposed likability into cognitive and affective elements. On the cognitive side, researchers theorized that viewers who like an ad pay attention and thus recall its message better. In terms of affect, a 1994 study by David Walker and Tony M. Dubinsky in the Journal of Advertising Research explores a “theory of ‘affect transfer,'” which “asserts that if viewers experience positive feelings towards the advertising, they will associate those feelings with the advertiser or the advertised brand.” A likable ad thus promises to encode brands into our bodies as pre-cognitive desire.

Of course, affect and cognition are complex phenomena. To be fair to academic marketers, there are repeated calls in the advertising research literature to resist reducing this complexity to liking and, at the very least, to continue to use other copy-testing measures in addition to likability to predict an ad’s success. However, the underlying complexity of cognition and affect actually reinforces the value of likability as a measurable aspect of ads. The value of like is that it abstracts and condenses the complex thoughts and emotions it contains and, like any good abstraction, provides a simple and commensurable quantification of complexity. If a test subject says, “I like this ad!” it seems to stand in for the less cut-and-dried aspects of recall and emotion.

For a largely empirical, positivist field such as marketing – which has pretensions of being a science, not an art –independent variables such as likability have value because of their perceived universal predictive power. With globalization, marketing is in greater need of just such a universal measure capable of predicting the success of global branding campaigns across cultural contexts. Cultural variations might change how marketers go about getting us to like brands, but the goal is always likability.

One vertigo-inducing marketing moment illustrates this well. Since 1989, USA Today has published metrics on the most well-liked Super Bowl ads. These metrics partly inspired the makers of FedEx’s 2005 “Perfect” Super Bowl ad, which combined the top 10 likeable elements of previous Super Bowl ads. (It featured Burt Reynolds getting kicked in the nuts by a dancing bear while a cute kid and sexy cheerleaders looked on. The bear talked to Reynolds about Smokey and the Bandit after Journey’s “Don’t Stop Believing” played. Oh, and somewhere in there is a message about how effective FedEx is at delivering things.) After this ad proved quite likable, the academic authors of a 2013 study of Super Bowl ad likability used many of its elements to measure the likability of other Super Bowl ads in the 2000s. Their discovery: animals, cute kids, and humor are all elements of a likable ad. Their study also used data from, where else, USA Today ‘s Ad Meter likability measures. This self-referential loop will likely sentence us to ads featuring animals, cute kids, and bad humor for the rest of our Super Bowl watching lives.

Or maybe not. We are now allowed, even expected, to like other things than what’s sold in Super Bowl ads. If you read even only the first two sentences of any given marketing paper today, you invariably learn that we are living in a new age where the user is in control. Social media in general, and Facebook in particular, are supposedly driving a brand-new world where marketers, editors, and other gatekeepers are marginalized and mass culture is dissolving into niche cultures and individual expression.

But if we keep the history of marketing in mind, including the development of Liking Studies, we see how Facebook is caught up in longer histories, specifically the history of the desire to dissect, study, and recompose a particular subject, the sovereign consumer.

Facebook’s Like button has been lauded as a radically democratic tool allowing users to finally make their opinions heard, but the marketing field has always regarded the sovereign consumer’s opinions the most important element in the circuit of production. After all, sovereign consumers realize the value locked away in commodities: when they buy, the corporation gets paid. In order to have us be better value-realization machines, marketers know they need to know what we like. The Like button is a logical extension of the studies and practices developed by marketing since the 1990 ARF study and the USA Today Ad Meter system which, after all, have asked us to tell them what we like for decades.

Of course, the Facebook Like button does provide increased data about which ads are likable. With the Like Button, marketers can constantly experiment with variations on ads with test audiences, seeing what works and then scaling up small experiments quickly. With a universal measure provided by Like, marketers can test ads across different segments, greatly aiding the globalization of marketing campaigns.

But this only begins to describe the continual monitoring of users who have clicked Like in Facebook. The choice to like an ad or brand in Facebook is seen as an affirmative interaction with that brand – and an agreement to have one’s profile image associated with that brand and to have that approval follow you across the Web. If you like a brand, you must like to be a target for marketing messages, both from that brand and from others similar to it. You’re providing just a bit more information to help Facebook build a profile of your tastes and desires, all of which is for sale. Subscribe to TNI magazine for $2 and get TNI Vol. 14: Time today.

But again, these things are not really all that new. Since even before the advent of Liking Studies, marketers have experimented with advertising messages and tracked users to determine ad effectiveness. Whether the branding happens on TV, in a magazine, or online, we like, we buy. We like, they know. The science of marketing has always been the science of placing us in taxonomies based on what we like.

So what is new about Facebook and the Like button? Oddly enough, it reveals too much. The great sin of Facebook is that it made “like” far too important and too obvious. Marketing is in part the practice of eliding the underlying complexity, messiness, and wastefulness of capitalist production with neat abstractions. Every ad, every customer service interaction, every display, and every package contributes to the commodity fetish, covering up the conditions of production with desire and fantasy. As such, Facebook may reveal too much of the underlying architecture of emotional capitalism. The Like button tears aside this veil to reveal the cloying, pathetic, Willy Lomanesque need of marketers to have their brands be well-liked. Keep liking, keep buying. Like us! Like us! Like us!

Liking in marketing was always meant to be a metonym for many other complex processes — persuasion, affect, cognition, recall — but it wasn’t meant to be exposed to the public as such. In Facebook, however, the “Like” button further reduces this reduction and makes it visible, making the whole process somewhat cartoonish and tiresome. The consequences can be seen in “Like us on Facebook to enter to win!” promotions and the obsession with Like counts among businesses large and small (not to mention the would-be “personal branded “).

Because likability is now so visible, so prevalent as the preferred emotional response to brands and ideas, users have predictably called for the expansion of the emotional repertoire. They call for a Dislike button. At first glance, we might think this binary-emotional expansion would be welcome to marketers: it would add to their collected data on our desires. However, marketing’s sub-field of Liking Studies has already revealed that disliked ads poison everything they touch. Negative sentiment – disliking – is asymmetrical in its power to shape consumer’s opinions of a brand: for every 10 likes, 1 dislike could tear a brand apart. Such negative emotion requires much brand damage control. One thing Facebook will never do, then, is install a Dislike button.

This is not to say that Facebook won’t introduce other binary-emotional switches. Facebook’s flirtation with a Want button indicates their potential willingness to expand our binary-emotional repertoire. One could imagine users getting a Love button. But we are not allowed to dislike. And herein lies a way out of the Like Economy. Dissent, dissensus, refusal are not easily afforded in Facebook. Dissenters have to work for it: they have to write out comments, start up a blog, seek out other dislikers. They are not lulled into slackivism or “clickivism,” replacing the work of activism with clicking “like” on a cause as if the sheer aggregate of sentiment will make someone somewhere change something.

Instead, frustrated dislikers must think through their negative affect and find ways to articulate it into networks of dislike. If dislike scares off brands, so be it. Brands aren’t going to fix the world’s problems – but the dislikers might.

Dup Like and dislike button

Forums → News and Feedback → [dup] Like and dislike button.

Posted July 7, '11 10:08pm America/Detroit

I think we should add A like and dislike comment button. So if a comment gets to many dislikes a mod can take it off depending on what it says and so on. And then if a person gets a lot of likes many times there name can come up blue saying (Trusted commenter) or (Top 10 commenter) (top 25) (top 50) (top 100) so on. This can help the "player" spot a good comment quick.

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My Likes and Dislikes School English Essay


When you are asked to write about your LIKES AND DISLIKES try to include some of the following points in your essay:

1. every one has likes and dislikes
2. all the things you like
3. all the things you dislike
4. anything else that you want to include to make your essay different from others


Every one has likes and dislikes. I too have them. Of all the things I like most is to be left alone with a story book with the music on. I prefer Indian classical instruments like the sitar, sarod and santoor. They are very soothing and sound interesting to me. I am learning to play the sitar so all the more I am fascinated by it. I also like to go to quiet places for holidays. The mountains are my favourite. Every holiday we go to Sikkim. The formation of the stars in the evening sky attracts me very much. I can sit for hours together watching the stars. I like to watch the birds and imitate their songs and calls. I like to eat home food but occasionally I do eat junk food. The adventure movies attract me. Things that I dislike are loud car horns and noise. Both my parents have very soft voices. They never speak in high pitch. I also speak very softly. When I study I do not like anybody standing behind and watching me. What I dread most and utterly dislike is to sit for examinations.

© Arked Infotech

TOEFL ESSAY: You are planning to study abroad

TOEFL ESSAY: You are planning to study abroad. What do you think you will like and dislike about this experience? Why?

Submitted by smmmmi on Fri, 03/07/2014 - 01:50

Everybody has his own major goals for reaching his ideal life. For many finding a prestigious job with more than enough salary, for others more money for a prosperous living. But in my view, my ideal life moreover than the mentioned aims, involves research, studying and non-stop learning. In order to achieve this aim I have planned to study abroad. Why I came to this decision goes back to the lack of available positions in high tech laboratories and universities in my country. I am quite aware this path has many pros and cons, which I may not like at all, but to reach my aim which I like a lot there is only one way ahead. Some of these likes and dislikes I will reach go as follow.

At first, the great motivation behind leaving one's home land toward another country is the great love for studying in high quality universities and science groups. There is a great inner feeling for joining the professors, facilities and study groups which work on the cutting edge of technology. Being a part of such scientific disciplines is a tremendous feeling that any future student not only likes but wishes for.

Second, I will like to visit other countries. This also gives me more motivation about my major goal. Having the chance to see other cultures, sights and even tasting different food in other nations is a prime point that can be counted in the likes.

Last but not least, there will be difficulties towards getting comfortable in a new place. Especially when having distance from your friends and family. The feeling of being alone in the ceremonies and specific dates that were usually accompanied with the one's you loved before will be annoying. This feeling might sometimes be so much that alters the peoples decision to stay on their path to their goals.

All in all, when studying abroad is involved with many likes and dislikes. In order to remain motivated towards reaching the goal of finishing ones' studies, he must create a balance between them to prevent him from giving up.

Submitted by essayE-rater on Fri, 03/07/2014 - 13:24

For many finding a prestigious job with more than enough salary, for others more money for a prosperous living.
Description: what is the verb for this sentence?

I am quite aware this path has many pros and cons,
I am quite aware this path which has many pros and cons,

with the one's you loved before will be annoying.
with the ones you loved before will be annoying.

Sentence: This feeling might sometimes be so much that alters the peoples decision to stay on their path to their goals.
Description: A noun, plural, common is not usually followed by a noun, singular, common
Suggestion: Refer to peoples and decision

No. of Grammatical Errors: 4 2

The first paragraph is not developed well.

Attribute Value Ideal
Score: 22 in 30
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 350 350
No. of Characters: 1613 1500
No. of Different Words: 209 200
Fourth Root of Number of Words: 4.325 4.7
Average Word Length: 4.609 4.6
Word Length SD: 2.414 2.4
No. of Words greater than 5 chars: 99 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 27 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.421 21.0
Sentence Length SD: 7.081 7.5
Use of Discourse Markers (%): 0.421 0.12
Sentence-Text Coherence: 0.27 0.35
Sentence-Para Coherence: 0.516 0.50
Sentence-Sentence Coherence: 0.052 0.07
Number of Paragraphs: 5 5


Webcodo - Like - Dislike System With jQuery, Ajax and PHP (Youtube Like Design)

Like & Dislike System With jQuery, Ajax and PHP (Youtube Like Design)

If you are developing a blog, video share platform or a webzine, you would love to have a rating system when visitors can like or dislike the content of your page, here I introduce a “like/dislike” system with a simple stat widget little like the youtube design, take a look …

If you tryed the demo, things will be much easier so we start by creating a table called “wcd_yt_rate ”. in the tuto i created under a database called “wcd_yt”

Here i will explain to you the php part, how we retreive the data and how we make the buttons works via ajax file

So first we have 2 buttons, one for like and the other for the dislike

Using jQuery, and on click on the button we change the look of the button by adding a class “.like-h” and we send the parameters we need to the ajax file (the example of code here is used for the like action)

In the parameters we send the action to do (like or dislike) and the pageID which is the unique id of the page or the content retreived from the content table in the data base (Setting it up is in the line 28 in the tuto)

Now in the ajax.php file, we call the config.php file which we connect to the database with and then we check by IP if the user has already make a rate by counting the like and dislike of the pageID and his IP.

Then if the user have didnt rate yet. we add a new line in the table with his choice,
and if he already rated the content before, we make an update with his changes

The last thing you should know, id located in the index file and its how we retreive the count of the rates
So, for this, we count of how many like, dislike the content had from all the visitors with a “SELECT COUNT(*)”
to display it in the little widget.

You can setup the pageID by change the value of

Share this:

You need add a ID in you class (id article for example)

Before the click() binding you’re using is called a “direct” binding which will only attach the handler to elements that already exist. It won’t get bound to elements created in the future. To do that, you’ll have create a “delegated” binding by using on()

Would it be better to use “1” and “-1” for rate instead of “1” and “2”, so you can get final rating value with just SELECT sum(rate) … ?

Like Dislike Buttons

Like Dislike Buttons

This module adds the like/dislike buttons to your content by using Voting API.
Similar to Facebook, but with also negative voting (dislike).

The starting point of this project was not made by me, but instead by Amitav Roy on his blog here:

Planning to get future work and probably integrations in the near future, feel free to request changes or functionality

The module uses permissions to define which content types will show the voting buttons.
There is a permission to view that will show the buttons and counts and another permission to vote. These permissions are per content type or comments.
If a user without permissions to vote tries it will show a message that can be changed in the configuration page.

Short term TODO:

  • Change the JS and templates to use classes and not images to avoid hardcode of the image URL and leave it to the CSS to set the image
  • Maybe: Handle the display using a field type so it can be managed by the fields of each content type and re organise it more easily and without coding templates
Project Information Downloads

Why Facebook should never, ever add a Dislike button

Why Facebook should never, ever add a Dislike button

Do you ever have those moments where you see something on your News Feed for which a Like doesn't feel quite right? Maybe your best friend's mother died or your cousin had to put down the family pet. Maybe your co-worker got his car stolen or dropped his iPhone in a puddle. What do you do?

In answering this conundrum, Facebook has long resisted the addition of a Dislike option, but that hasn’t stopped the public from trying to hack downvoting your Facebook feed anyway. A Facebook group instructs the popular social media site’s users about how to DIY their own dislike option, while a Hater app unveiled at SXSW last year offers allows Facebookers to do all their disliking on a separate platform. According to Facebook CEO Mark Zuckerberg. the site has been considering formally adding the Dislike button as a feature for years, but Zuckerberg ruled out its introduction “anytime soon.” Zuckerberg added, “I think giving people the power to express more emotions would be powerful, but we need to find out the right way to do it, so that it is a force for good and not bad and demeaning the person out there.”

In October, the man behind the Like button sounded off as to why that a Dislike feature is never gonna happen. In a TechRadar profile, Facebook’s former Chief Technology Officer, Bret Taylor, argued that "the negativity of that button has a lot of unfortunate consequences." Taylor continued, "I have the feeling that if there were to be a Dislike button is that you would end up with these really negative social aspects to it. If you want to dislike something, you should probably write a comment, because there's probably a word for what you want to say."

Zuckerberg and Taylor are absolutely right. While sites like Reddit and 4chan are populated by hives of somewhat like-minded strangers, they’re not explicitly created as echo chambers. and you often see debate and dissent in comment threads on r/Atheism and r/Feminism. (Just post something about Lena Dunham and you’ll get about 10,000 different opinions, almost none of them agreeing with each other.) But in its ideal, Facebook is the ultimate echo chamber: a place you go to feel supported by a community of friends and loved ones, or complain about the fact that everyone you went to high school with is getting married and popping out kids. (It’s coming.)

While a Dislike button might seem like a better option for particularly tragic news, it completely changes the tone of the site, in ways no one really wants. As Mashable founder Pete Cashmore wrote in an essay for CNN, Facebook Likes help further the company’s goal of “[making] the world more open and connected,” and it’s hard to see what role downvotes would play in that mission. Cashmore says, “While Like buttons connect Facebook users to their interests, Dislike buttons serve no such purpose. Like buttons are about connection. Dislike buttons are about division.”

This year, Facebook offered an important outlet for users to express collective grief, shock, or outrage—from the passing of a beloved comedian to the deaths of Michael Brown and Tamir Rice. we got on Facebook to unpack our feelings and make sense of it all. This is a bit harder to do if you’re worried that your racist grandma might “dislike” your #ICantBreathe status update; they often say that if you can’t say something nice, don’t say anything at all, but the act of downvoting means you don’t have to. You let the button speak for you. For the original poster, this option won’t just lead to division; it might further disengagement from the site altogether. Who wants to get on Facebook to fight with your Nana about the state of the justice system?

The basic issue with a Dislike option is that users already have options for that. If you commonly disagree with the political sentiments of your co-worker (who you don’t want to awkwardly de-friend), you can list him as an “Acquaintance,” meaning that less of his posts will show up in your feed. If you’d prefer not to see his thoughts on Barack Obama ’s heritage altogether, you can “Hide” all of his posts or change your privacy options to give him limited accessibility to your page—so he can’t post his rants on your wall either. But for many of us, a simple defriend is good enough, and often cleansing. Are you really close with all of the 2,400 people who follow you on Facebook? (Hint: You aren’t.)

But the greater problem speaks to an issue that some Twitter users may be all too familiar with: When a site doesn’t take a strong stand on user etiquette, it promotes bad behavior. In the past year, Twitter has come under fire for its harassment and abuse guidelines, as the public nature of the platform left users—particularly female ones—vulnerable to vicious trolling and death threats. The Internet is never safe for women. as Pew statistics show that nearly a quarter of women have been stalked or harassed online, but as the Atlantic ’s Jake Swearingen points out. “the law can only do so much” to stop it. When the courts fail, social media must step up.

Have you ever wondered, though, why harassment is such a Twitter problem. It’s where the brunt of attacks against Anita Sarkeesian and Brianna Wu were made, as well as where trolls attacked Robin Williams ’ daughter for “not appropriately showing her grief ” following her father’s death. This is, of course, because a) the site has terrible abuse reporting and b) Twitter is more public than Facebook is, but it’s also because the platform doesn’t guide our emotions. Twitter doesn’t really tell you how to feel: You can “favorite” a post, but that seems to be bookmarking it as much as anything else. And as everyone’s Twitter profile tells you: A retweet does not mean an endorsement. It seems Twitter is desperately in need of its own Like button—or at least a way to stifle negativity.

If you frequent Reddit. you’ll notice something curious about some of its subreddits. You can’t downvote people. In sections like r/GoneWild or r/iAMA, you only have the option to click the gray “up arrow,” signifying that you approve of or “like” this post. No-downvote regulations are crucial in these sections, as users are often disclosing highly personal or private information. AMA stands for “Ask Me Anything,” a section where users of the social aggregation site have the ability to question the original poster, like Barack Obama or Bill Murray. about whatever they want to know. In r/GoneWild, however, users are literally putting themselves out there, uploading NSFW photos and nude selfies.

While these subreddits are prone to the same trolls that haunt the rest of Reddit (see: r/TheRedPill), the intention is to create a positive community. While a downvote signals dislike on the surface, it also has a way of stifling curiosity or conversation on a subject; as goes Reddit’s algorithm, this is literally what happens, as very unpopular posts are downvoted right off the page. When the downvote option is taken away, the knee-jerk Internet reaction to hit the “Eject” button on anything we don’t want to see, the idea is that we are forced to stop, think, and consider. It’s a lot better than the alternative.

Whereas Twitter users might shut down their pages to escape the trolls, Facebook isn’t meant for hate. It’s designed for friendship, and the Like button is the site’s enduring testament to fostering that positivity, offering a better experience for everyone who visits the site. Facebook may never be the echo chamber that we want it to be, but it saves us all a lot of time and stress when we don’t have to dread that typing our passwords into that little white box will ruin Christmas. There are enough things to be worried about when it comes to Facebook’s user experience. Let’s not make a Dislike button one of them.